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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

$7.99

Author Chan Kim

Format Hardcover

Publisher Harvard Business Press

Category Marketing and Sales

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Available Copies Details Synopsis
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.

Authors

Chan Kim

Additional Info

  • Release Date: 2005-02-03
  • Publisher: Harvard Business Press
  • Format: Hardcover
  • ISBN: 9781591396192
SKU Condition Store Shelf Price  
756038 Very Good Fern Park 52-12-5 $7.99 Add to Cart
3320274 Very Good Fern Park 52-12-5 $7.99 Add to Cart

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