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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Author G. Michael Maddock

Format Hardcover

Studio Wiley

Category Business

Out of Stock

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Available Copies Details

Authors

G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown

Additional Info

Release Date: 2011-05-03
Studio: Wiley
Format: Hardcover
ISBN: 9780470643594

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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Out of Stock

Authors

Additional Info

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