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Harvard Business Review on Customer Relationship Management

Author K. Prahalad

Format Paperback

Publisher Harvard Business Press

Category Management

Out of Stock

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Available Copies Details Synopsis

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

Authors

K. Prahalad

Additional Info

Release Date: 2002-01-15
Publisher: Harvard Business Press
Format: Paperback
ISBN: 9781578516995

No copies of this item are currently available.

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SKU 5031119

Merchandise Total : $14.99

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Harvard Business Review on Customer Relationship Management

Out of Stock

Authors

Additional Info

O País Dos...

SKU 5031119

Harvard Business Review on Customer Relationship Management

Out of Stock

Authors

Additional Info

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