Offering how-to information on a variety of topics that the modern marketer needs to know, this encyclopedic reference features eight minibooks that cover building an online presence, e-mail marketing, blogging and podcasting, social media marketing, online advertising and pay-per-click, mobile marketing, search engine optimization, and Web analytics The team of authors taps into its vast experiences in marketing to share how-to information on accomplishing key Web marketing tasks Expands on the bestselling Web Marketing For Dummies by providing a complete reference on all aspects of Web marketing, as well as real-world advice
Authors
John Arnold
Additional Info
- Release Date: 2009-03-23
- Publisher: For Dummies
- Format: Paperback
- ISBN: 9780470413982
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