BrightLight Books - Central Florida's Top Source for Used Books, DVDs and CDs

Marketing Essentials, Third Edition

Format Hardcover

Out of Stock

Notify Me

We can notify you when we add a copy of this item to our inventory using your account.

Expecting it to be available? We double-check our inventory before displaying available copies to you which sometimes means an "in stock" item will have no copies available for purchase. We are working to improve this part of our online experience.

View the Book Category Guide

Available Copies Details Synopsis

Considered the nation&#146s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

Authors

Lois Farese

Additional Info

Publisher: Glencoe/McGraw-Hill
Format: Hardcover
ISBN: 0026441918

No copies of this item are currently available.

Marketing Essentials, Third Edition

Out of Stock

Authors

Additional Info

Related products

Marketing Management,Fifteenth edition

Harmony, Third Edition

Runebound Third Edition

Strategic Marketing Management, 8th Edition