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El sueo americano: cmo los latinos pueden triunfar en Estados Unidos

Author Lionel Sosa

Format Paperback

Publisher Plume

Category Spanish Reading (Non-Fiction)

Out of Stock

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Available Copies Details Synopsis

Lionel Sosa's extraordinary achievements in advertising have made his San Antonio-based firm the leading consultant to Anglo corporations looking to break into the Latino market. Now he turns the tables, showing Hispanics how to market themselves to a wider American business culture. Sosa draws on his own experiences as well as those of successful Latino businesspeople, entertainers, politicians, and sports stars to illustrate the obstacles that Latinos must overcome and the power of their heritage. By showing in complete detail how all Latinos can compete and win in American society, El Sueno Americano stands alone in the marketplace and will quickly become the bible for a new generation of entrepreneurs.

Authors

Lionel Sosa

Additional Info

Release Date: 1998-03-01
Publisher: Plume
Format: Paperback
ISBN: 9780452279421

No copies of this item are currently available.

El sueo americano: cmo los latinos pueden triunfar en Estados Unidos

Out of Stock

Authors

Additional Info

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