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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Author Kenneth Clow

Format Paperback

Publisher Prentice Hall

Category Marketing and Sales

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Available Copies Details Synopsis

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Authors

Kenneth Clow

Additional Info

Publisher: Prentice Hall
Format: Paperback
ISBN: 9780132538961

No copies of this item are currently available.

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Out of Stock

Authors

Additional Info

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