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E-Commerce 2009 (5th Edition)

Author Kenneth Laudon

Format Hardcover

Publisher Prentice Hall

Out of Stock

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Available Copies Details Synopsis
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Authors

Kenneth Laudon

Additional Info

  • Publisher: Prentice Hall
  • Format: Hardcover
  • ISBN: 9780136007111

No copies of this item are currently available.

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