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Social Media Leadership: How to Get Off the Bench and Into the Game

Author Michael Lewis

Format Paperback

Publisher Leigh Walker Books

Category Marketing and Sales

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Social Media Leadership is a practical guide for executives and managers who are ready to take their own company's social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game.

Authors

Michael Lewis

Additional Info

  • Publisher: Leigh Walker Books
  • Format: Paperback
  • ISBN: 9780983243120

No copies of this item are currently available.