This program makes the transition to a vegan diet healthful, fun and successful and takes only 30 days. Emphasizes wholesome, unprocessed food choices rather than vegan fast foods. Simple and easy to understand, includes basic advice and tips, good recipes and weekly assignments to keep you actively involved in the process. Examines the reasons for becoming vegan, i.e. disease prevention, weight loss, reduction of carbon footprint, decrease in global warming, end to unethical animal husbandry, to help keep you motivated. Encourages gradual elimination of animal products red meat one week, poultry the next, until the transition is complete. Includes simple cleanses both for detoxifying and to lessen food cravings. Addresses concerns around Vitamin B-12 and the essential fatty acids Offers social guidelines for attending and hosting dinner parties and eating out in restaurants. Lists resources to help keep you motivated and maintain these food choices on a permanent basis. Includes over a dozen starter recipes of flavourful, easy to make dishes. Vegatarian. Diet and nutrition.