In today�s rapidly evolving world, business relationships based on an outdated, �win-lose� mentality won�t withstand a market that demands constant change and adaptation. Only by focusing on �win-win� relationships can companies drive innovation and increase their competitive edge. What businesses need now are Vested(r) relationships. And some of the world�s business giants have realized this.Companies like P&G, McDonald�s and Microsoft have embraced Vested�s groundbreaking �What�s In It for WE� approach, and the results are transformational: new levels of opportunity and innovation, increasing market share, greater efficiency and fast-paced problem solving--for both companies and suppliers. Their stories demonstrate John Nash�s Nobel Prize-winning theory that cooperation, not competition, guarantees the best results for everyone involved. In Vested, authors Kate Vitasek and Karl Manrodt take the reader beyond the theory of �win-win� to show how real companies are applying the Vested �Five Rules� of business to build successful relationships grounded in shared value and desired outcomes. Vested challenges readers to consider what it means to �win� in today�s evolving business landscape. As the world marches towards reinvention, Vested partnerships aren�t just the best way to achieve business success; they�re the only way to create success in a future we can no longer prepare for or envision.