"The new edition of Persuasive Business Proposals is the key to presenting your firm's strategic value to any potential client. Tom Sant's frank and practical approach has already helped thousands of firms make sure the quality of their proposals reflects well on the work they provide. In this second edition you'll find new strategies for enhancing results by making proposal writing a core business function - not simply an offshoot of someone's "real" job. You'll also learn how to align your solutions directly with the customer's business needs and objectives." "Persuasive Business Proposals also gives you valuable tools for maximizing the clarity of your writing, editing your proposal for optimal impact, and avoiding the six traps that can undermine even the strongest proposals - for example relying on cliches and hype instead of highlighting your core strengths and track record."--BOOK JACKET.