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Persuasion, Social Influence, and Compliance Gaining (4th Edition)

Author Robert Gass

Format Paperback

Publisher Pearson

Category Psychology

Out of Stock

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Available Copies Details Synopsis

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

Authors

Robert Gass

Additional Info

Publisher: Pearson
Format: Paperback
ISBN: 9780205698189

No copies of this item are currently available.

Persuasion, Social Influence, and Compliance Gaining (4th Edition)

Out of Stock

Authors

Additional Info

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