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Strategic Management: Concepts and Cases

Author Frank Rothaermel

Format Hardcover

Publisher McGraw-Hill/Irwin

Category Management

Out of Stock

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Available Copies Details Synopsis

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

Authors

Frank Rothaermel

Additional Info

Publisher: McGraw-Hill/Irwin
Format: Hardcover
ISBN: 9780078112737

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Strategic Management: Concepts and Cases

Out of Stock

Authors

Additional Info

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