Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture�from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process�discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
Authors
Steve Mariotti
Additional Info
- Publisher: Prentice Hall
- Format: Paperback
- ISBN: 9780135030318
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