Social BOOM! contains every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it�s an indicator that that prospect, or that customer, or that person wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will read the ideas that Gitomer and others are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Gitomer has invited a number of social media experts to �guest speak� in the book, to help you get a wider range of views and options. The best part about this book is that the minute you begin to read it, if your laptop or mobile device is handy, you can begin to implement it in the same minute.