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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Author Barry Feig

Format Paperback

Publisher Adams Media

Category Marketing and Sales

Out of Stock

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Available Copies Details Synopsis

Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.

Authors

Barry Feig

Additional Info

Publisher: Adams Media
Format: Paperback
ISBN: 9781593375164

No copies of this item are currently available.

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Out of Stock

Authors

Additional Info

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