Do-It-Yourself Web Stores For Dummies walks would-be entrepreneurs through the steps toward opening their first Web store. It also goes into making your store successful through proven marketing and advertising techniques. The outline includes: * Part I: Planning Your Project - covers handling your paperwork and picking the right platform for your business * Part II: Completing the Basics - covers setting up your shopping cart, product categories, and writing descriptions * Part III: Dealing with the Details - covers handling transactions, customer service, and shipping * Part IV: Finishing Touches - covers marketing and promotion to drive traffic to your store * Part V: The Part of Tens All steps are augmented by rich illustrations that guide readers through the steps of each process.