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Framework for Marketing Management (5th Edition)

Author Philip Kotler

Format Paperback

Publisher Prentice Hall

Category Management

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Available Copies Details Synopsis

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Authors

Philip Kotler

Additional Info

Publisher: Prentice Hall
Format: Paperback
ISBN: 9780132539302

No copies of this item are currently available.

Framework for Marketing Management (5th Edition)

Out of Stock

Authors

Additional Info

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