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Preface to Marketing Management

Author Paul Peter

Format Paperback

Publisher McGraw-Hill/Irwin

Category Management

Out of Stock

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Available Copies Details Synopsis

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Authors

Paul Peter

Additional Info

Publisher: McGraw-Hill/Irwin
Format: Paperback
ISBN: 9780073529967

No copies of this item are currently available.

Preface to Marketing Management

Out of Stock

Authors

Additional Info

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