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The Design of Things to Come: How Ordinary People Create Extraordinary Products (paperback)

Author Craig Vogel

Format Paperback

Publisher FT Press

Category Business

Out of Stock

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Available Copies Details Synopsis

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

Authors

Craig Vogel

Additional Info

Publisher: FT Press
Format: Paperback
ISBN: 9780132776202

No copies of this item are currently available.

The Design of Things to Come: How Ordinary People Create Extraordinary Products (paperback)

Out of Stock

Authors

Additional Info

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