Be a Small Business with BIG IMPACT Called the �professor of harsh reality,� Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you�re vulnerable to distant online discounters, big box retailers, and other competition, you�ve got to do more than merely get customers�you have to keep them FOR LIFE. And, you have to win them over where your competition can�t�at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing�the solution when you figure out traditional and �non-traditional� marketing is failing you How to use the media as an extension of personality and of relationship�NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions�increase revenue without spending money, time or leaving your operation How to use�and how to waste dollars on�the Internet and other technology PLUS gain access to: FREE � Glazer-Kennedy University Webinar Series FREE � Elite Gold Insider�s Circle Membership* FREE � Income Explosion Guide & CD FREE � Income Explosion FAST START Tele-Seminar