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Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Author Michael Masterson

Format Hardcover

Publisher Wiley

Category Marketing and Sales

Out of Stock

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Available Copies Details Synopsis

"An all-encompassing guide to making the most from multi-channel marketing. Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail" --Publisher description.

Authors

Michael Masterson

Additional Info

Publisher: Wiley
Format: Hardcover
ISBN: 9780470375020

No copies of this item are currently available.

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Out of Stock

Authors

Additional Info

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