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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Author Richard Shell

Format Paperback

Publisher Penguin Books

Category Marketing and Sales

Out of Stock

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Available Copies Details Synopsis

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI�s hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their �Woo IQ,�they show how relationship-based persuasion works to open hearts and minds.

Authors

Richard Shell

Additional Info

Release Date: 2008-12-30
Publisher: Penguin Books
Format: Paperback
ISBN: 9780143114048

No copies of this item are currently available.

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SKU 5004242

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Out of Stock

Authors

Additional Info

Complete Book of...

SKU 5004242

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Out of Stock

Authors

Additional Info

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