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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Author Alvin Burns

Format Paperback

Publisher Pearson

Category Marketing and Sales

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Available Copies Details Synopsis

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package�XL Data Analyst��and includes more information on qualitative research.

Authors

Alvin Burns

Additional Info

Publisher: Pearson
Format: Paperback
ISBN: 9780135078228

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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

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