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Brands: Meaning and Value in Media Culture

Author Adam Arvidsson

Format Paperback

Publisher Routledge

Category Marketing and Sales

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Available Copies Details Synopsis
"Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing."--BOOK JACKET.

Authors

Adam Arvidsson

Additional Info

  • Release Date: 2005-12-08
  • Publisher: Routledge
  • Format: Paperback
  • ISBN: 9780415347167

No copies of this item are currently available.

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