Introducing the ingenious, addictive tool for judging everything under the sun: ENLIGHTENED BRACKETOLOGY, the new science that makes opinion a sport. Political battles are won and lost by popular vote. Great movies are nominated and chosen by committee. The rest of the world is more or less up for grabs. As a cure for the resulting confusion, Mark Reiter and Richard Sandomir have organized the world's most haunting and maddeningly subjective questions into a scheme of binary pairings that finally reveal what is truly the best in its class: What's the greatest American beer? The best Elmore Leonard novel? The most reliable economic indicator? In each bracket five Darwinian rounds of binary matchups leave a lone survivor; textual notes explain the details. Experts and subjects include: Ken Jennings on Game Show Catchphrases; Roz Chast on Animation Characters; Mo Rocca on Political Hot-Button Issues; Stefan Fatsis on Scrabble Words; Kurt Andersen on Conspiracy Theories; Jeff MacGregor on NASCAR Phrases; Will Blythe on Sports Rivalries; Henry Beard on Latin grammar; the editors of The Bark on Dogs for the Ages; Jesse Sheidlower on Punctuation; Rick Meyerowitz on Dodosaurs; and many more - 101 in all. Go forth and adjudicate!