In todays competitive marketplace, establishment of a creative brand identity is crucial to achieving brand resonance, and this book is an all-inclusive guide to generating ideas and creating brand applications that are sure to resonate with an audience. A highly illustrative examination of each phase of the branding process includes comprehensive coverage of such brand applications as graphic design and advertising that contribute to the cumulative brand experience. Readers will gain valuable insight into designing individual brand applications such as logos, promotional design, information design, and unconventional formats, while considering helpful comments and full-color illustrations from award-winning, highly respected designers and creative directors the world over.
Authors
Robin Landa
Additional Info
- Release Date: 2005-09-02
- Publisher: Delmar Cengage Learning
- Format: Paperback
- ISBN: 9781401848873
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