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How Brands Become Icons: The Principles of Cultural Branding

Author D. B. Holt

Format Illustrated

Studio Harvard Business Review Press

Category Marketing and Sales

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Authors

D. B. Holt

Additional Info

Release Date: 2004-11-01
Studio: Harvard Business Review Press
Format: Illustrated
ISBN: 9781578517749

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How Brands Become Icons: The Principles of Cultural Branding

Out of Stock

Authors

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