Highly rated by users, this complete and integrative study of social psychology employs a real-world story-telling approach to convey the science of the field in a fascinating, memorable, and entertaining manner, helping readers understand the whole context of the field—how theories inspire research, why research is performed as it is, how further research triggers new avenues of study—and how all of this impacts their everyday lives. Brings material to life with real-life vignettes and "mini" stories within every chapter that include detailed descriptions of both classic and modern research (complete with hundreds of current references) plus example of a real-life phenomenon. Offers thorough chapters on methodology, social cognition, social perception, self-knowledge, self-justification, attitudes and attitude change, conformity, group processes, interpersonal attraction, prosocial behavior, aggression, and prejudice—with concluding sections on social psychology and heath, the environment, and the law. Includes "Try It!" exercises to promote critical thinking and help readers apply concepts to their everyday lives, and offers an interactive website for additional support and enrichment. For psychologists or those interested in an engagingly written, scientifically-oriented introduction to social psychology.