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What Is Marketing?

Author Alvin Silk

Format Paperback

Publisher Harvard Business Press

Category Marketing and Sales

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Available Copies Details Synopsis

"This book is organized according to the design of the first-year marketing course in Harvard Business School's MBA program. Each chapter was written by HBS faculty and used by MBA students to analyze marketing opportunities and develop and execute successful marketing strategies." "This book provides valuable background information for understanding and interpreting business and competition from a marketing point of view. That makes it useful in both formal and informal educational settings, including on-the-job training."--BOOK JACKET.

Authors

Alvin Silk

Additional Info

Release Date: 2006-10-01
Publisher: Harvard Business Press
Format: Paperback
ISBN: 9781422104606

No copies of this item are currently available.

What Is Marketing?

Out of Stock

Authors

Additional Info

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