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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

$6.49

Author Frans Johansson

Format Paperback

Publisher Harvard Business School Press

Category Entrepreneurship

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Available Copies Details Synopsis

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson�s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

Authors

Frans Johansson

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Publisher: Harvard Business School Press
Format: Paperback
ISBN: 9781422102824

SKU	Condition	Store	Shelf	Price
478962	Very Good	Warehouse	60-22-7	$6.49	Add to Cart

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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Authors

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