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Buzzmarketing: Get People to Talk About Your Stuff

Author Mark Hughes

Format Paperback

Publisher Portfolio Trade

Category Marketing and Sales

Out of Stock

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Available Copies Details Synopsis

“There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.”—Ben Cohen, co-founder of Ben & Jerry’s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Authors

Mark Hughes

Additional Info

Release Date: 2008-04-29
Publisher: Portfolio Trade
Format: Paperback
ISBN: 9781591842132

No copies of this item are currently available.

Buzzmarketing: Get People to Talk About Your Stuff

Out of Stock

Authors

Additional Info

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