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Record Label Marketing

Author Tom Hutchison

Format Paperback

Publisher Focal Press

Category Music Misc.

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Available Copies Details Synopsis
"You are holding the only book that looks inside the marketing machine of commercial record labels. Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry."--BOOK JACKET.

Authors

Tom Hutchison

Additional Info

  • Publisher: Focal Press
  • Format: Paperback
  • ISBN: 9780240807874

No copies of this item are currently available.

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