"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
Authors
Peter Merholz
Additional Info
- Publisher: O'Reilly Media
- Format: Hardcover
- ISBN: 9780596516833
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